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A 3-channel video-work is centred around intervening an advertising billboard in Valdivia, Chile. Screen-captures of mindless doom-scrolling through an instagram feed is testing these assumptions of execution and reception. One video shows a payed-for advertisement placing. Another a screening through illegally hacking the video-player. The third was digitally created in aftereffects. The work was arranged in a 3-Channel video installation with the vertical screens imitating the vertical screens of smartphones.

The work raises questions about „content“ in the age of visual-overconsumption. It sets out to probe the adequate medium to target audiences, and also the appropriate means to achieve the result, a strong narrative underlying an artwork.